Bath & Body Works Product Design

Product Landing Page Enhancement

Project Partners: Senior Product Designer(myself), Product Owner, Product Design Manager
Services: Product Design, Research, Responsive Design, Prototype
Duration: 3+ months

Add-to-Bag and Snackbar Interaction

Overview

Key Enhancements

Enter able, a purpose-driven brand powered by a utility platform.

In my role as a product designer, I led an initiative to improve the shopping experience on the product landing page by refining key interactive elements and optimizing the badge system. The existing design lacked clarity in hierarchy and user interaction, creating friction in the purchase journey. Through usability testing and competitive analysis, I identified opportunities to enhance discoverability, clarity, and ease of use.

•Cleaning Up the Badge System

•Enhancing Micro-Animations in the Add-to-Bag Snackbar

•Updating the Quantity Selector in the Add-to-Bag Button

•Improving Overall Design Hierarchy & Prioritizing Customer Needs



In my role as a product designer, I led an initiative to improve the shopping experience on the product landing page by refining key interactive elements and optimizing the badge system. The existing design lacked clarity in hierarchy and user interaction, creating friction in the purchase journey. Through usability testing and competitive analysis, I identified opportunities to enhance discoverability, clarity, and ease of use.

•Cleaning Up the Badge System

•Enhancing Micro-Animations in the Add-to-Bag Snackbar

•Updating the Quantity Selector in the Add-to-Bag Button

•Improving Overall Design Hierarchy & Prioritizing Customer Needs



Badge system design case study