| Role: Design Director / Responsibilities: Brand Identity, Web Design, Creative Direction From in-house design, messaging, and developing, to the digital platform and content within it, we elevated TrueFacet’s brand to the new tier while maintaining the firm’s core value proposition- approachable luxury. 
360 branding: Creative direction, marketing, website, product designThe goal was to create a high-end e-commerce experience distinct from the existing TrueFacet marketplace. This premium version distinguished itself with greater exclusivity and refined selection, merging content with commerce. The majority of users first landed on a product page, resultantly we centered our design around the product page and focused on storytelling behind the product.  Hero banner and email design TakeawayAs a head of design at a startup, I played a crucial role in defining the company’s visual identity and strategy within a fast-paced and limited resources startup environment. Also had to wear multiple hats, like user experience research, marketing, and interaction design on top of creative direction. This experience has not only taught me how to thrive under high-pressure situations but also sharpened my adaptability. |
