Sandbox
TrueFacet Boutique Marketplace: Defining Approachable Luxury
TrueFacet Boutique Marketplace: Defining Approachable Luxury
Project Partners: Design Director(myself), Graphic Designers, Founders
Services: Brand Identity, Web Design, Creative Direction
From in-house design, messaging, and developing, to the digital platform and content within it, we elevated TrueFacet’s brand to the new tier while maintaining the firm’s core value proposition- approachable luxury.
Project Partners: Design Director(myself), Graphic Designers, Founders
Services: Brand Identity, Web Design, Creative Direction
From in-house design, messaging, and developing, to the digital platform and content within it, we elevated TrueFacet’s brand to the new tier while maintaining the firm’s core value proposition- approachable luxury.
Led art direction to capture depth by lighting, and a timeless, high-contrast aesthetic.
Led art direction to capture depth by lighting, and a timeless, high-contrast aesthetic.
360 branding: Creative direction, marketing, website, product design
The goal was to create a high-end e-commerce experience distinct from the existing TrueFacet marketplace. This premium version distinguished itself with greater exclusivity and refined selection, merging content with commerce. The majority of users first landed on a product page, resultantly we centered our design around the product page and focused on storytelling behind the product.
The goal was to create a high-end e-commerce experience distinct from the existing TrueFacet marketplace. This premium version distinguished itself with greater exclusivity and refined selection, merging content with commerce. The majority of users first landed on a product page, resultantly we centered our design around the product page and focused on storytelling behind the product.
Left:Product Detail Page, Right: Brand Story Page
Top:Product Detail Page, Bottom: Brand Story Page
Learned to Thrive in a Fast-Paced Startup
As a head of design at a startup, I played a crucial role in defining the company’s visual identity and strategy within a fast-paced and limited resources startup environment. Also had to wear multiple hats, like user experience research, marketing, and interaction design on top of creative direction. This experience has not only taught me how to thrive under high-pressure situations but also sharpened my adaptability.
The goal was to create a high-end e-commerce experience distinct from the existing TrueFacet marketplace. This premium version distinguished itself with greater exclusivity and refined selection, merging content with commerce. The majority of users first landed on a product page, resultantly we centered our design around the product page and focused on storytelling behind the product.
Left: Product Landing Page, Center: Product Detail Page, Right: Brand Story Page
Left: Product Landing Page, Center: Product Detail Page, Right: Brand Story Page
@ 2023 Tavares
@ 2023 Tavares
@ 2023 Tavares